January 2, 2008
feasibility of PAC for
by Ellen Holland
Atascadero’s current struggle to find a sense of community and unite behind a cohesive
vision could be a positive vehicle for promoting an Atascadero performing arts center,
Atascadero Performing Arts Center Committee chairman Kathy Hannemann said of the
results revealed in an a feasibility report.
The report, which assesses the need for a PAC, was funded through the $1,000
donations of 100 APACC “founders” and presented to the Atascadero Redevelopment
Agency in November 2007. Conducted by consultant Carrie Blake of New York City-
based Webb Management Services, Inc., the report reveals both a political and social
will for such a facility, Hannemann said.
“[The report] focused our group on the community need for a facility,” she said of the
study, which presents several options for different types of performing arts centers.
“Whatever it is, we know it’s a community effort and we’re looking forward to working
with the community to see what it should be.”
APACC was founded in 2003 by a group of community members who saw the need for
a local performing arts venue and gained its nonprofit status in September of that year.
Its 11-member board meets monthly and continues to encourage public input through
meetings open to all interested in attending. While Hannemann said the group initially
thought the feasibility report would assess the fundraising possibilities for an
Atascadero PAC, it actually set out to discover if there is a political and social will for
such a facility.
“That really has nothing to do with money; that has to do with desire,” Hannemann said.
“We were asking for one thing but, in fact, what we wanted was another.”
The report, completed in November 2007 after a series of extensive community
interviews, reveals “empty-nesters,” a significant and growing population in Atascadero, have the best propensity to participate in arts programs.
The report also states Atascadero would have the potential to draw in tourists visiting
neighboring wine regions in Paso Robles and San Luis Obispo with an Atascadero